Digital marketing on new business start up focuses on branding and seeking out new customers in the market. However, as soon as the business is up and running in the market and has attracted a lot of new consumers, the marketing strategy must change. The focus should shift more on customer retention as opposed to attracting new customers in the business. A focus on consumer retention will cost you less in advertising and will increase your profits.
To do this you need to be aware of the strategies to take up in order to retain your customers.
Provide Exceptionally good service
Statistics show that a customer who was provided with a high-quality service will most likely repurchase the product or tend towards the same service in future. Good customer relationship is key in retaining your customers. Achieving this ranges from hiring good competent and reliable employees, being quick to respond to your customers and generally giving the best to your customers will guarantee customer loyalty.
Make use of email marketing strategy
An email pop-up to your customers on their favorite brand will encourage them to shop more. You can send Newsletters on the current business updates on the new products. However, you should ensure that you seek consent of the customer before sending emails for not all customers might be comfortable with that. Do offer them an option to sign up with their email and when they do, utilize the opportunity effectively.
Offer deals and coupons
No customer dislikes favorable business deals. Offering your customer crazy deals and savings coupons will keep them purchasing more of your products. Offering bulk discounts for instance is a good customer retention strategy within your business. Giving the discounts that other businesses do not give will keep them loyal to your brand.
Utilize subscriptions strategy on your products
This is dependent on your business type since a lot of the business cannot use the subscription model, one can utilize this model if it proves viable for your entity. This will help you retain your customers as the digital subscription will encourage them to remain tied to your services or business products. Say you own a gym, offering subscriptions will be a cheaper plan and hence retaining most of your customers. This offers a sort of guarantee to a business since you are assured of doing business with customers who have subscriptions in a range of products for a certain period of time as agreed upon by both parties.
Focus on customer feedback
Customer feedback is very crucial to your business. Setting your focus by valuing your customer feedback where you work on where there is some dislike and improve the service will lead to customer loyalty.
Customer retention in digital marketing is a vital tool in any existing business. It will even pass as being more important than acquiring new customers into your business as it builds trust with your customers keeping them loyal to your brand. You are out to seek great strategies to retain your customers and reap great returns from your business My Left Foot Business